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Change the name to Wrigley NOW!


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After reading: 20-year contract to pay the New York Mets $400 million to name the team's new stadium "Citi Field."

 

Sorry guys I'm all about tradition and I would HATE to see the name changed but if it could bring in this kind of $$$$ I'm all about it. For 20M a year I don't care if you call it "Crackhead Field"! ----- I should add I would only be for this as long as the 20M was put back into the payroll and Hendry didn't get to sign the player/s the money could buy.

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Got your attention?

 

After reading: 20-year contract to pay the New York Mets $400 million to name the team's new stadium "Citi Field."

 

Sorry guys I'm all about tradition and I would HATE to see the name changed but if it could bring in this kind of $$$$ I'm all about it. For 20M a year I don't care if you call it "Crackhead Field"! ----- I should add I would only be for this as long as the 20M was put back into the payroll and Hendry didn't get to sign the player/s the money could buy.

So really you're only in favor of it in a completely hypothetical situation?

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Got your attention?

 

After reading: 20-year contract to pay the New York Mets $400 million to name the team's new stadium "Citi Field."

 

Sorry guys I'm all about tradition and I would HATE to see the name changed but if it could bring in this kind of $$$$ I'm all about it. For 20M a year I don't care if you call it "Crackhead Field"! ----- I should add I would only be for this as long as the 20M was put back into the payroll and Hendry didn't get to sign the player/s the money could buy.

 

You realize you don't get any of that 20M?

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How about Wrigley Apple Depends Motrin Ben Gay Ross Perot Field? Just think of the combined advertising haul!!!!

 

**shoots self**

 

Or Mark Cuban could buy the naming rights. SUCK. ON. THIS. FIELD. Complete with Gary Condit standing outside to greet the fans every day. Just to make sure the message is clear.

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This is simple: You weigh the erosion of your brand against the extra revenue. There's no one-size-fits-all answer.

 

If it's something reasonably natural sounding and you don't have a lot of history attached, sell away. In Wrigley's case, or if someone wanted to name a field Tampax Field, then it needs to be a lot more money to overcome the negatives.

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This is simple: You weigh the erosion of your brand against the extra revenue. There's no one-size-fits-all answer.

 

If it's something reasonably natural sounding and you don't have a lot of history attached, sell away. In Wrigley's case, or if someone wanted to name a field Tampax Field, then it needs to be a lot more money to overcome the negatives.

 

A billion dollars is a lot of money.

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I wouldn't get up for going to Cialis Field to watch the Cubs play.

 

Would all the seats be replaced with outdoor his/hers bathtubs?

 

Yeah, but unfortunately, it would also be the end of frequent day baseball.

 

Every day, the first pitch would simply be listed as "when the right moment comes along," though the players would all be out there, prepared to play when given the go-ahead.

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