Cubs Uniform Patch

[Banedon]

 

[CubinNY]

Soto, here we come. 

[Tank]

Why do the patches have to be so unnecessarily big?

[WhyCantWeWin]

Hopefully that sponsorship money gets spent on the team….

[Banedon]

19 minutes ago, Tank said:

Why do the patches have to be so unnecessarily big?

Because the sponsor wants visibility for their money.

[squally1313]

What does Motorola even do anymore? I'm sure they're still a massive company, but it's hard for me to imagine the benefit of this kind of advertising. People aren't like....buying Motorola products at Best Buy anymore, right?

[jersey cubs fan]

Good for Motorola for still existing, I guess

[Transmogrified Tiger]

Maybe the most useful article I've ever seen from Jon Greenberg: https://www.nytimes.com/athletic/5673025/2024/08/01/chicago-cubs-motorola-patch-sponsorship-deal/?source=user_shared_article

 

• Based on quotes from the Cubs (which still lacked specifics) and some known comparisons to other clubs, we can probably estimate this brings the team ~15 million/year
• Motorola also has a patch on the Padres and Bulls
• The Cubs insisted any patch mirror the jersey colors
• There will also now be permanent Motorola signage behind home plate

[CubinNY]

We weren't talking about Motorolla yesterday

[Brian707]

27 minutes ago, WhyCantWeWin said:

Hopefully that sponsorship money gets spent on the team….

[LBiittner]

All I can see is flip phones in my mind everytime I see the logo

[Bertz]

15 minutes ago, squally1313 said:

What does Motorola even do anymore? I'm sure they're still a massive company, but it's hard for me to imagine the benefit of this kind of advertising. People aren't like....buying Motorola products at Best Buy anymore, right?

Apparently they still make phones, and they're owned by Lenovo?

https://fortune.com/asia/2024/01/19/remember-motorola-lenovo-wants-to-become-third-largest-smartphone-brand-globally/

Quote

 

Motorola once led the mobile phone market, with its chic flip phones like the Motorola Razr. But, like many of its contemporaries, the phonemaker lost out to smartphones from companies like Apple, Samsung, and a host of Chinese brands. Now the Chinese tech company Lenovo, which bought Motorola from Google in 2014, thinks the brand is prime for a big comeback.

“I would bet a paycheck that in three years we will be number three around the world,” Matthew Zielinski, executive vice-president for Lenovo, told CNBC at the World Economic Forum in Davos. Lenovo has “hyper-prioritized” Motorola, a decision that’s now paying off, he said.

 

[WrigleyField 22]

19 minutes ago, squally1313 said:

What does Motorola even do anymore? I'm sure they're still a massive company, but it's hard for me to imagine the benefit of this kind of advertising. People aren't like....buying Motorola products at Best Buy anymore, right?

Well they're two businesses now.  Motorola Mobility is basically the consumer side. It's now owned by Lenovo and they still make smartphones and maybe some other consumer electronics.

Motorola Solutions is still a pretty large communications/software player. But yea, not really consumer facing. My friend works there.

 

Not sure which side is paying for a patch.

Edited August 1, 2024 by WrigleyField 22

[CubinNY]

8 minutes ago, Transmogrified Tiger said:

• Based on quotes from the Cubs (which still lacked specifics) and some known comparisons to other clubs, we can probably estimate this brings the team ~15 million/year

If that's true, that is an insane amount of money. 

[Ding Dong Johnson]

18 minutes ago, squally1313 said:

What does Motorola even do anymore? I'm sure they're still a massive company, but it's hard for me to imagine the benefit of this kind of advertising. People aren't like....buying Motorola products at Best Buy anymore, right?

There are many things we all see every day that have Motorola products in them. I know Pace has their radios in every bus, and I'm sure CTA does as well. Probably police, fire, EMS, etc.

[Irrelevant Dude]

17 minutes ago, Transmogrified Tiger said:

• There will also now be permanent Motorola signage behind home plate

Surely it will be awkwardly crammed into whatever sliver of open space is available, and not replacing any existing signage.

[Andy]

I hate jersey ad patches and they are all awful. On that scale, these are not bad. But they are still awful.

[Tank]

28 minutes ago, CubinNY said:

We weren't talking about Motorolla yesterday

[Tryptamine]

More revenue streams that will surely be put into the payroll, just like the renovation of the neighborhood, the addition of the sports betting and getting their own channel. 

[Irrelevant Dude]

So if Ricketts was already comfortable with spending up to the luxury tax threshhold, now he should have no problem consistently going at least $20M over, right?  All the money goes back into the team, right?  Right, Tom???  No response, the family must be vacationing in Bora Bora.

[CubinNY]

10 minutes ago, Irrelevant Dude said:

So if Ricketts was already comfortable with spending up to the luxury tax threshhold, now he should have no problem consistently going at least $20M over, right?  All the money goes back into the team, right?  Right, Tom???  No response, the family must be vacationing in Bora Bora.

They lost money one year therefore all the following years they had to make up for it. 

I don't know if it was accurate, but I read that they netted @$56 Million after expenses last year. That's $200K/kid/week. And that's only the Cubs revenue. 

Edited August 1, 2024 by CubinNY

[Bertz]

14 minutes ago, Irrelevant Dude said:

So if Ricketts was already comfortable with spending up to the luxury tax threshhold, now he should have no problem consistently going at least $20M over, right?  All the money goes back into the team, right?  Right, Tom???  No response, the family must be vacationing in Bora Bora.

They're going to blame the Comcast carriage dispute, which honestly would be fair if it were the first time but as we all know it's not.

[Brian707]

31 minutes ago, Irrelevant Dude said:

So if Ricketts was already comfortable with spending up to the luxury tax threshhold, now he should have no problem consistently going at least $20M over, right?  All the money goes back into the team, right?  Right, Tom???  No response, the family must be vacationing in Bora Bora.

They are too busy endorsing and funding terrible politicians and groups that will cut their taxes at the expense of the common folk

[CUBDOM4life]

These are trash. Very disappointing. I knew a sleeve ad was inevitable (for whatever reason) but I wasn't expecting the ad to be larger than the surface of the sun. In the end, we all know the Cubs will still look at the lux tax as a hard cap and this wont actually benefit the team, just Tom and the kids.

[Irrelevant Dude]

I knew I had seen that Motorola logo somewhere before.