He'll forever be adored by Sox fans, who aren't close to making up half of Chicago's population, even immediately after a Championship. I know what you're getting at. The Cubs are the popular team of the city. Ozzie will reach iconic status if the Sox continue to win, and they seem poised to do just that. There are a lot of non baseball fans out there that will love Ozzie because he's latin. I drive 50 blocks down Western everyday, and I see a lot of people wearing Sox stuff, especially around Division. So the Sox need to continue to win for Ozzie to reach iconic status, even after they've won the first World Series in this town in 88 years? That statement alone sums up my point. No. He's already the greatest living manager in Chicago. To reach iconic status the Sox will need to put a couple more years of playoff baseball together. I think they will. And even if he defies the odds and makes that happen, more than half of Chicago won't love Ozzie -- anecdotal evidence and Cards fans dating White Sox fans aside. :)