First guess? Because your last film of any note was Love, Actually in 2003, and your last TV appearance worth mentioning was on Dancing with the Stars where you were quickly eliminated? Haha. I was actually referring to the Cubs organization, not Denise. However, I will agree that she's really not all that relevant. But, when I see her, she reminds me of one of the girls in American Pie. She's not an A-lister, but she is known, she is from the area, and she was there already promoting a charity. Winning is the best way to grow fan bases, but that has done very little good for some teams, like the New Jersey Devils. That team has won a bunch, but they do zero PR/Marketing, and struggle whenever the team is less than Stanley Cup caliber. The main goal should be on winning games, but you have to prepare for years when the team struggles. And stuff like this doesn't take away from winning.