In-state normally comes first. Purdue-Indiana, that's the rivalry. One thing I always found amusing when I was at OSU was how much they horsefeathering hate Michigan. I mean hate. Well, they hate everyone who isn't OSU, but the hate for Michigan is on another level. In Ann Arbor, they recognize OSU as their biggest challenge, but the stronger dislike is for MSU. However, similar to ND in Ann Arbor they generally consider themselves above everyone all the time about everything. Some not jokingly, compare UM to Harvard and MIT. They sell t-shirts that say; Harvard, Michigan of the East. I've never seen a worse college atmosphere than Columbus in terms of perspective on what college sports are. I live in Alabama and there are definitely some nutters at Auburn and in Tuscolusa, but it is nothing compared to Columbus. Interesting take RE: Michigan. I definitely agree that Michigan fans are very pompous. More talking about the perspective of rivalry. I agree that OSU fans have this unhealthy hatred of everything Michigan but I haven’t met very many Michigan people that say they dislike MSU more. They do dislike MSU especially in basketball but they loathe OSU. I grew up in Michigan and am a MSU fan because of Michigans superiority complex. But I always had the feeling that MSU took the rivalry with Michigan way more serious than Michigan fans did. No doubt they were more interested in hating OSU