Exactly. His source is his own suspicion that Ricketts was embarrassed, and that the team seemed disinterested when they were in Boston. Then he realized that there are ex-Sox execs out there who know what it takes to turn a cursed team into a winner, and with the Billy Goat and the black cat and Bartman and all, this team is cursed, therefore he knows the winning formula, so here's a 5-page article about it, and everyone should listen, because Boston is so great, and then Boston could get credit for breaking another curse, and Boston is so great, and we have commercials about mom-and-pop sandwich shops that name sandwiches after all the great Sox that play in this great city for this great team. Somebody publish me.