I feel like the Indians are a good comparison here. During the late 90s and the time Jacobs Field was built, they were a winning team and sold out every single game. That is just not true anymore, and thats considering they were a playoff team last year. The fan base was irrecoverably hurt. I realize we're the Cubs and everything is a bit different with us but man, your typical meatball fan is PISSED, and those meatball fans money spends just like ours does. The Chicago metro area has 7 million plus more people than Cleveland, and the ballpark is a destination for tourists. EDIT: Not super relevant to that point, but their sell out streak was a sham. Right. Wrigley will always be a destination. Whether that's bad or good I'm not so sure about anymore. Wrigley will be a destination, but being a destination does not guarantee huge attendance. Wrigley was a destination that received a huge boost from 1984 and 1989. But by the mid-90's it was easy as hell to get tickets. It wasn't until 98 that it got a boost again and that tailed off before 2003, when it reached new heights. And ticket sales is not nearly as important as actual butts in seats, which haven't come close to matching the stats bandied about here. When nobody comes, nobody spends money at the park, and that hurts the bottom line. Whether season tickets stabilize at 20k or 21k is irrelevant.