That's fair. Tough to sell a sport, though, without a title of some sort. Even in the "poll" days, people were obsessed with crowning a mythical champion. The growth of revenue in college football can be almost directly correlated to 3 things: 1. Football's overall popularity 2. Growth in the % of people going to college 3. Rise of the Bowl Alliance/Bowl Coalition/BCS/Playoff (this is why it will eventually be 8 or 12 or 16 teams) I would like the whole thing to figure itself out by the lower conferences (MAC, Sun Belt, Mountain West, CUSA, AAC) to just form their own division, have the power 5 add a few teams that belong in those groups (ND, maybe BYU, Boise, a few others--UCONN maybe, ECU maybe), then have an 8 team playoff. I highly doubt that ever happens, though, because of all of the backroom dealing and general awfulness of college sports. The strength of college football is tied to television distribution of regular season games, as everybody is obsessed with winning their conference and beating their rival. They've never had a postseason tourney yet the game has stacked up favorably to all sorts of other ones that do have that tourney and do rely on the need to crown a postseason champ. They playoff is just another product to sell, it's not vital to the concept of college football.