That's the frustrating part, literally the only team in the Central capable of being such as team, no competition on that front, and, for, I'm guessing financial reasons, they choose option 2. I believe a winning team ultimately makes more money than a losing team that manages to draw a good crowd because of ambiance. Somewhat, like the old expression it takes money to make money. I would love for the Cubs to be the evil empire of the NL Central, use their resources to the fullest, make the whole of the Reds, Cardinals, Brewers and Pirates inconsequential in the Central,