Haven't the Bucs been struggling with attendance for years? Granted they're terrible, but it's the NFL. The Rays had settled in around 1.5-1.6M per year since getting good in '08, I'd assume if they stick around in the race, they'll make some gains. I imagine there was quite a bit of fan discontent losing 2 of their 3 most popular players(Price & Zobrist) for "prospects" along with your manager and GM that oversaw the turnaround, both leaving for no return.