Cubs announce LED board and patio in RF bleachers for 2012

[Derwood]

The easiest part is the actual scoreboard. Those LED walls are usually made out of "bricks" that you can stack/arrange in any shape you want. Not sure what all the other construction will entail

[Guest]

Brett posted this article about some possible future changes...

 

Bring em on.

 

http://www.chicagobusiness.com/article/20120123/BLOGS04/120129949

 

When I asked a veteran sports marketing executive what's next at Wrigley, the person replied, “They're going to light up that place.”

 

Indeed, by the end of this decade, if not sooner, depending on when they finish their massive renovation Wrigley Field (another call to Mayor Rahm Emanuel, please), the place where they once played only day games is going to have lights flashing everywhere with revenue-producing advertising.

 

The Cubs have no choice. The team has been missing out on millions of dollars in ad revenue by not having a Jumbotron video board and limited other LED-type signage opportunities in the ballpark. Just look at all the advertising signs the White Sox have at U.S. Cellular Field.

 

Yes, the Jumbotron is coming. There will be more ribbon-like advertising along the façade of the upperdeck. Perhaps the Cubs will add another LED board along a similar area of the leftfield corner. And there likely will be more unexpected additions if the Cubs marketing executives continue to think out of the box.

 

 

 

He also talks about how much the 2012 changes might mean...

 

I think the new rightfield LED board and patio area were inspired ideas. According to one marketing insider, advertising on the new board should net the Cubs more than $1 million per year.

 

Also, the patio area offers a prime spot for high-end entertaining, corporate and otherwise. More $$$.

 

I actually would've guessed more than $1M a year from the board.

[davearm2]

I'm having a hard time categorizing these plans as "inspired ideas" or "outside the box" thinking. Just about every other professional team has the LED boards and ribbon strips, and most major colleges do too.

 

To me what's remarkable is that this stuff wasn't put in years ago.

[Irishoshea21]

That article is pretty pointless. Pure speculation.

 

I'm not saying that stuff won't happen, but the guy is just blowing hot air because articles like that = readers. Is this really breaking news that the Cubs are going to eventually increase signage at Wrigley? It's the standard in professional (and collegiate) sports and the Cubs now have a front office that is cognizant of how to properly run a business. The Cubs became especially aggressive in increasing revenue streams once the Ricketts family took over. Why the hell would they stop now?

[Guest]

That article is pretty pointless. Pure speculation.

 

I'm not saying that stuff won't happen, but the guy is just blowing hot air because articles like that = readers. Is this really breaking news that the Cubs are going to eventually increase signage at Wrigley? It's the standard in professional (and collegiate) sports and the Cubs now have a front office that is cognizant of how to properly run a business. The Cubs became especially aggressive in increasing revenue streams once the Ricketts family took over. Why the hell would they stop now?

 

As far as I can tell, you have no idea if the sports marketing executive in question is guessing or speaking based on some degree of knowledge of their plans.

[Guest]

If they do it the way it seems this guy is suggesting it will be an assault on the eyes. If they do it like Fenway it won't be so bad.

[Irishoshea21]

The good folks over at http://www.thewrigleyblog.com have a new rendering up. I encourage you to visit their site and give them a few hits. There is an additional picture on the site.

 

http://4.bp.blogspot.com/-IEpM-XxWlqA/TymWiKNpNDI/AAAAAAAABi0/hYwpfDB8-1o/s1600/Budweiser_Patio.jpg

[jersey cubs fan]

Is it 1996? How hard is it to not make this thing look horrible?

[treebird]

The good folks over at http://www.thewrigleyblog.com have a new rendering up. I encourage you to visit their site and give them a few hits. There is an additional picture on the site.

 

http://4.bp.blogspot.com/-IEpM-XxWlqA/TymWiKNpNDI/AAAAAAAABi0/hYwpfDB8-1o/s1600/Budweiser_Patio.jpg

 

http://1.bp.blogspot.com/_K10IOL-62BY/TOXcVgTT0OI/AAAAAAAA5FE/ADyadXkKhYg/s1600/The%2BSlicer.JPG

[Irishoshea21]

Is it 1996? How hard is it to not make this thing look horrible?

 

It's a bunch of guys who do the blog for fun. They photoshopped the photo from the Cubs convention and tried to give everyone a better understanding of what it will look like. I'm sure the Cubs will release official renderings as soon as everything is finalized. I think it adds a little more perspective than the MC Escher drawing that Wally gave us.

[UMFan83]

I wonder if the board is going to obstruct the full outfield view of the people sitting just to the left of it.

[imb]

The good folks over at http://www.thewrigleyblog.com have a new rendering up. I encourage you to visit their site and give them a few hits. There is an additional picture on the site.

 

http://4.bp.blogspot.com/-IEpM-XxWlqA/TymWiKNpNDI/AAAAAAAABi0/hYwpfDB8-1o/s1600/Budweiser_Patio.jpg

 

http://1.bp.blogspot.com/_K10IOL-62BY/TOXcVgTT0OI/AAAAAAAA5FE/ADyadXkKhYg/s1600/The%2BSlicer.JPG

 

ahaaahhhaha

[Old Style]

Well played, trey.

[C.C.]

Ha

[pitchcs]

Kruger

[minnesotacubsfan]

The easiest part is the actual scoreboard. Those LED walls are usually made out of "bricks" that you can stack/arrange in any shape you want. Not sure what all the other construction will entail

steel rework, site work (minimal), masonry and finishes. Electrical alterations/updates-maybe new service for that thing, minimal plumbing and fire protection. Would you like the spec sections?

 

But seriously, it probably took so long to do this because the Trib would never be patient enough to deal with the design review this thing will likely go though, both from the city, zoning, and historical preservation reviews. It won't be simple.

[C.C.]

Is it 1996? How hard is it to not make this thing look horrible?

 

I think it looks cool in a 1998 kinda way.

[davearm2]

Is it 1996? How hard is it to not make this thing look horrible?

Why not find out for yourself.

[seanimal]

it looks a lot better with the 3d glasses on

[E.J.]

Is it 1996? How hard is it to not make this thing look horrible?

 

Reminds me of Ken Griffey baseball graphics for the Nintendo 64.

[Guest]

http://www.chicagotribune.com/media/photo/2012-03/240508380-07131335.jpg

 

still can't see anything, really...but a more recent pic.

 

Tickets for the Cubs' new patio section in the right-field bleachers range from $125 to $250, according to the team's website.

 

Three sections of 50 tickets each will be available, including 18 standing-room tickets in each section. Groups can reserve one, two or all three sections.

 

The cost will be $125 for silver games, $150 for gold games, $190 for platinum games and $250 for the five marquee games. The price includes beer or non-alcohol drinks and what the Cubs described as "ballpark food."

[SouthSideRyan]

I don't know, i think they're aiming too high here with those group sizes.

[AndresCollins]

The easiest part is the actual scoreboard. Those LED walls are usually made out of "bricks" that you can stack/arrange in any shape you want. Not sure what all the other construction will entail

Yes it is most easiest part.. Those led walls are not tough to built and other work is quiet hard..

[Banedon]

The easiest part is the actual scoreboard. Those LED walls are usually made out of "bricks" that you can stack/arrange in any shape you want. Not sure what all the other construction will entail

Yes it is most easiest part.. Those led walls are not tough to built and other work is quiet hard..

 

This thread is more than a year and a half old. The most recent discussion of the Wrigley changes are in the Wrigley renovation thread.

 

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