I really think these sponsors are really dropping the ball by dropping Tiger. It makes sense to not put out ads at the moment with him in them, but this is going to blow over. Sure, we'll all joke about Tiger's "infidelities", but he's still going to kick some ass on the golf course, and people are still going to buy things with his image on them. I think dropping him is a short sighted overreaction. They aren't all dropping him. Accenture is basically a bunch of dudes who travel around consulting other businesses, ie. filthy buggers who go from port to port. Cutting ties with Tiger might just be a large scale example of husbands showing their wives that they disapprove of his behavior to cover their own ass. Plus, they are still getting mileage out of the signage, and Tiger isn't going to be golfing for a while. And it was questionable how much value they had tied up in him to begin with. Those that will still benefit, like Nike, are sticking with him. And with advertising budgets being cut left and right, it's an easy mark.