You can't say you actually don't hate it, the pictures are iffy and it looks pretty cool. You can say it's bad, it's okay, or it's good. It looks like crap here, even more crowded than the other angle. The banner is ridiculous, especially the dumb slogan. Why can't say all that? "don't hate it" indicates an overall favorable response towards the photos but not an overwhemling like. "the pictures are iffy" one thing he's not favorable about is the actual pictures used on the banners. This is something that hinders him from truly loving the banners. "it looks pretty cool", overall he thinks that hanging of the banners, including the horizontal banner that goes across the top of the marquee makes the exterior of the park look pretty cool. The pictures dominate everything. If they are iffy, it does not look pretty cool. And don't hate it is not overall favorable, it means not entirely negative. It's very obviously he doesn't think much of it, so saying it's cool at the end is pointless. Aside from the fact that it looks like crap. Dude, chill out