That kind of confirms something I've been saying for awhile: people like to say the NHL doesn't belong in the "Big Four," but the NBA is slipping itself. Really, it's more a series of several tiers: NFL MLB, college football NBA, college basketball NHL, golf, soccer Other niche sports I'm not sure where I'd put NASCAR in there, and I may be wildly wrong on a few placements, but the principle of tiers is sound, imo. We're talking US only and not globally, right? If so, I'd probably go more along the lines of NFL, MLB NBA, College Football, College Basketball, PGA Golf when TIger is involved NHL, NASCAR, World Cup Soccer, Olympics MLS, MMA, AFL, Rodeo, Poker, PBA, WNBA, etc