Why hockey? I don't follow the sport so I'm actually curious. Because hockey is awesome, that's why. The NHL just announced a partnership with an advocacy campaign called "You can play" which is aimed at tolerance of openly gay athletes. Duncan Keith of the Blackhawks among others have made ads for this campaign. I'm a little surprised that even hockey fans here hadn't heard of this before. When they made the announcement, someone (forget who, IIRC he was the son of a former coach) was counselling 4 current NHL players in hopes that they would all come out publicly at the same time to take pressure off any one of them being the first. http://www.slate.com/blogs/the_slatest/2013/04/11/nhl_announces_lgbt_rights_partnership_with_you_can_play_to_support_gay_athletes.html