I agree, but in my (warped) mind, I think the money pocketed from a naming rights sale should go to further support the actual baseball club. In other words, I see naming rights as a necessary evil - we whore ourselves out a bit, get past it, and wake up the next morning with some extra dough! What ticks me about this is that it sounds like Zell is going take the money and run . . . and leave nothing on the nightstand for the Cubs to even get a cab home . . .!