Because there's a bunch of interesting stuff to do, especially for kids, and you can do a lot of it without breaking the bank. The zoo, the Arch, Grant's Farm, City Museum, Science Center, Magic House, Botanical Gardens and the brewery tour are all pretty centrally located and not terribly expensive. Just because they aren't things you'd be interested in doesn't mean they're not pretty fun things to do on a family vacation. And quit making me defend St. Louis, it makes me feel dirty. I concur with both sentiments. So much to do with the kids, great FREE stuff in and around forest park, (I live 25 minutes from the arch on the Il side). I went to a great jazz festival on art hill (heart hill) on valentines day. I, too, feel filthy expressing the good things abt STL. So let me tell you about the the heroin addiction epidemic, the abandoned neighborhood, intense racism, and general filth.