Bo is right. Why do you say that? Notre Dame is annually rated the most popular team in the nation. It's not like they have to compete with the Wolverines for fans. Although I despise Michigan and want to see the series continued for rivalry purposes, ND isn't really getting much out of the series other than road money. It gives Notre Dame a usually guaranteed good matchup for their schedule. You know every year there are going to be a couple teams in every conference with 0, 1, or 2 losses so you'll get good games every single year in conference. Because they don't play in a conference, Notre Dame doesn't have many teams that are guaranteed to be good. Look at last year. Notre Dame's only good scheduled opponent was USC. Every other team they played was eh at best. Michigan provides them an opponent that is likely to be in the hunt for a BCS bowl year in and year out. I think they both help each other but as Pedro said, Bo is right.