I think Nielsen needs to do some work on their algorithms. I wonder if this was based on in-market surveys, which might account for the readings. There might be a high percentage of Indians fans who "hate" (read: are upset with) their team in Cleveland, vs. New Yorkers, who have a whole bunch of happy Yanks fans to offset jealous Mets fans. You really need to go national to get a reading on how much Yankee hate is really out there. They either blew the survey, or surveyed the wrong groups.