The Bears don't get treated like the Cowboys in the media because they are simply not a very colorful franchise. Cowboys: 5 championships in the last 40 years Bears: 1 championship in the last 40 years Cowboys: 8 Super Bowl appearances in the last 40 years Bears: 2 Super Bowl appearances in the last 40 years Cowboys: Owned by a very media friendly owner who is vocal and fairly colorful. Does things like envisions and eventually builds (with public and NFL help) a $1.5 billion stadium Bears: Owned by the McCaskey family, whose figurehead is a 90+ year old woman. It is almost impossible to get any sort of quote or message from the ownership that isn't relayed through Ted Phillips or other figureheads. Cowboys: Known as unafraid to gamble, take chances on malcontents or players with issues, all (mostly) for the sake of winning. Bears: If the Bears were an ice cream flavor, there's no doubt they would be vanillia. They don't want distractions, they don't particularly want players to make headlines for anything other than winning, and if they do they can most likely count their remaining days on the squad. (there have been exceptions - McMahon being the most obvious) Cowboys: Have won with many different styles over the years Bears: Have been known as a defensive team with a conservative offense based heavily on running the football. In this age of fantasty everything, the Bears haven't had much in the way of fantasy studs other than their kicker and defense most years. Cowboys: Have had several popular Quarterbacks in their history (Staubach, Aikman, Romo), who are good, and for the most part embrace their celebrity. Bears: The Bears may have had some colorful QBs from time to time, but they haven't had many good ones, that's for sure. They might have the worst historical collective QB talent of all 30 franchise. Fair or unfair, the QB is to most fans the face of the franchise, and by having names like Craig Krenzel, Cade McNown (entertaining but bad), Rex Grossman, Jim Miller, etc. manning the QB position, the face of the Bears franchise is empty. So there is a ton of reasons why. I'm not saying what the Bears do is bad, and/or what the Cowboys do is good. I'm not saying that the Bears can control all of those things, and I'm not saying that the Bears need to even be where the Cowboys are in terms of visibility. All I'm saying is that those are several reasons why the Cowboys almost have their own ESPN show, and the Bears are only heavily talked about when they are good. Ironic that despite all this, the Bears had one of the most popular, colorful and entertaining teams in the history of american sports in the mid-80's. And they did it with mainly defense, the same invisible ownership, a QB that was not hall of fame caliber (but was pretty good and clearly colorful), and relied heavily on the running game (I believe?). And everytime the Bears are good, suddenly the media, not just in Chicago, wants to bring up and relive that team. Because that's what the media wants.