I was just thinking about how in 2020 the Lions owner passed away and the team started being run by her daughter. The daughter, Sheila Ford Hamp, immediately came in and stated 'I want to win and this is my primary focus and goal in life at the moment'. She hired a football guy, Chris Spielman, to be the Lions CEO, he made some hires and the Lions are now the envy of the league.
Meanwhile Bears fans had been trying to kick out Ted Phillips for years because he's an accountant, not a football guy. Because of this, the organizational direction was set by the general manager, who was replaced every couple of seasons because they aren't good. They finally got rid of Ted Phillips and instead of hiring a football guy hired Kevin Warren for the primary purpose of building a new stadium (which he seems to be failing at but that's beside the point). So once again the organizational direction is set by the GM and may change drastically yet again if/when Poles is fired.
Maybe its not clear and obvious why ownership matters so much in the NFL. There's a hard salary cap so you don't necessarily prove you're committed to winning by how much you spend on players. But I think examples like that show where the Bears true priorities lie. Of course they want to win, but their focus right now is on a shiny new stadium, not doing everything possible to build a winning organization. There's gotta be a reason why a team like the Steelers has 4 losing seasons since the early 90s and the Bears have more than 20 right?