I thought Richard Jefferson said it quite well yesterday on the pre-game show before their loss to Milwaukee:
It's 100% true. The Bulls are completely irrelevant and they're not headed in the right direction. They're not really headed in any direction, just kind of sitting there not bad enough to get a top pick in a deep draft, not good enough to likely even threaten for a play-in spot. I just don't see any sort of strategic vision at all.
The Thunder literally have 14 first round picks in the next 5 drafts including up to 5 in next year's draft, widely considered to be one of the deeper drafts in years. They cant possibly use all those picks. They probably give them out as stocking stuffers. Caruso was probably the Bulls most in demand trade chip and they couldn't manage to pry a 1st away from the Thunder, instead settling for an unathletic flawed point guard who is 1 year away from RFA and a much bigger contract. A guy who was so valued by the Thunder that he was benched during crunch time of playoff games the previous year and has already started being benched during crunch time of games for the Bulls this year.
In fact, going back to that upcoming super deep draft, the Bulls technically don't even own a 1st round pick in the draft unless they finish inside the top 10. Definitely a possibility that they do, but they seem to be built to be decent enough that they will flirt with not keeping that pick. And if they do keep the pick, that future 1st they own the Spurs for a player who isn't on the Bulls anymore will continue to hurt their flexibility in the future until that pick is conveyed (bc of the rule that you can't trade back to back 1sts).
They have a couple of decent trade chips, especially if LaVine keeps rebuilding his value but nothing that would suggest the Bulls can load up on 1st round picks like the Thunder and Jazz have. In fact, I'm not sure they can land any 1sts with the players they have on the team outside of maybe Coby White. They don't really have any young talent with superstar upside unless Buzelis becomes something but were probably multiple years from finding out if that will happen. So they don't have any superstars and have no pathway towards acquiring a superstar any time soon, They're just a generic middling NBA franchise that other fanbases forget exists unless they are playing their team. And this is perfectly acceptable to those in charge because somehow the Bulls still draw incredibly well despite sky high ticket prices. I don't get it...probably because Chicago has a customer pool of 9.5 million to draw from and there's nothing to do in Chicago in the dead of the winter.
This long rant may suggest I'm angry about all of this. And I guess there is a part of me that is still angry because deep down I'm still a fan of them. But the feeling I feel most about the Bulls is apathy. For the past couple of years once it became clear that the direction they have taken is 'no direction' and it became clear there was no urgency to change that, I simply stopped caring. Anyone who has posted here long enough knows how much emotional energy I put towards caring about sports teams. But I've lost that emotional energy towards the Bulls. I'm sure if they somehow figured it out and/or got a superstar or something to be excited about I'd be back. But as it stands right now, I just don't give too much of a horsefeathers anymore. I read the news, check out the box scores but I have no desire to actually watch them play basketball or spend time playing with the trade machine to try to figure out ways to make the Bulls good again. If a Bulls game is close late and I actually have access to the channel (another issue this season), I'll put it on and half watch it but that's about as much effort as I have for them right now.