I have a hard time believing it will decline by 30%. Contrary to popular opinion, Wrigley doesn't sell-out every season win or lose, and tv ratings are directly correlated to success. It wasn't hard to sell hope in 99 and throughout much of the early 2000's, as a young emerging team with an expanding payroll, new acquisitions and newfound marginal success got hearts beating. They need to sell tickets this winter, and I'm guessing they will add enough payroll to add one fairly intriguing player. Yeah there's no chance it drops 30%. Even if they wanted to, it'd be tough to pull off with all the guaranteed money and no trade clauses. What I'm interested to see is what kind of crowds they'd draw without a big splash. They had to spend a [expletive] load of money in '07 because nobody was at those September games in '06. Even the bleachers were half empty. It's not quite as bad this year, but there were still an embarrassing # of empty seats when I went Wednesday. With the last 2 years you have to wonder if the bar was raised yet again, and fans will stay away next year if roughly the same team is brought back.