Do you really not know the answer(s) to that question? The party line from the organization is that in order to support the payrolls of the late 2000s, they need the increased revenues/lower expenses that the renovation and/or new TV deal(s) will provide. Ownership has always been capable of supporting higher payrolls, but they haven't because of one or more of the following reasons: - They're trying to maximize profits by intentionally avoiding spending money - They have cash flow restrictions on how much they can spend on the team vis a vis their debt repayment as a result of the terms of the sale from Zell - They're intentionally minimizing future commitments to minimize their risk while the 500 million renovation project they would like to pay for and start construction on is up in the air We've known the reasons for a long time, and there's various logic(good and bad) behind each, it's just a matter of how much you believe any one of those reasons. You forgot, damage the rooftops business model by creating an environment where nobody wants to go to Cubs games for 3-4 years. That doesn't hurt a billionaire owner much.