Since you need it spelled out for you, the theory has long been that Wrigley insulates the Cubs from the sort of performance-based attendance cycles you're describing. If that's not so true anymore, it's a story. It's a story. I don't know where the obstinance originates. I don't think one data point early in the season means a whole lot, but I suspect if the Cubs are sub .500 come May there will be plenty of games like yesterday. That's why it's not a story. Who here honestly thought that the Cubs would been drawing near-capacity crowds if they had or with the promise of another mediocre (or worse) year? it's a story because the Cubs coasted through several terrible seasons in the 00's without a noticeable drop in ticket sales. the story is that the sales are finally catching up to the quality of the product Right, but you saw the drop off in attendance in 2006 and 2010 (different than sales, I know).