Then you (PSU in this example) have the freedom to move your Villanova game to November if it's such an advantage. No one is stopping you.
Personally, as a TV consumer, I'd rather teams play fun early games, then one clunker game later in the season when other conferences are providing options I can safely ignore them to watch, rather than having virtually nothing of significance to watch for an entire month as is the case with much of the B1G.