Thing is, there's not much evidence 24 would generate much more money. ESPN already extended their CFP contract for 2026-32 at a number less than most media observers predicted. And The Athletic reported that FOX, who is driving this push for 24 largely because ESPN has the contract for a playoff up to 14, didn't even launch a bid. And it's not like the B1G title game generates peanuts, it's pretty darn lucrative too. There'd have to be a very large number for these extra games for the big 2 conferences not to lose money dumping their title games, and I'm not sure that number is there.
In short, none of this makes any sense at all. I'm not optimistic a lack of interest will save CFB from itself on this, because that's not what happened with the NCAA tournament and it's never what happens ever, but we'll see.