They're bleeding Wrigley dry as it is, with concerts and anything else they can already. I think we're stuck in team sucks= low attendance= no payroll increases hell until the major league team becomes relatively decent, increasing attendance along the way. The revenue money will help once this happens, in my mind. Until then, I think the revenue money helps fund the actual renovations. The extra attendance and the bump in all things that come with that, coupled with the TV deal is where the eventual payroll bump comes from. My honest guess is Theo doesn't see the Red Sox level payrolls until the CSN portion of the TV deal is redone. This sounds awful, but as long as a few of our stud minor leaguers are making minimum salaries, we'll be able to spend on a few impact types to go with them. The 180ish mill payroll probably won't come until we're 2-3 years into extensions of Javy, Bryant, and whoever else we've kept around at that point. I honestly do think we've got enough inventory and a smart enough FO to become long term playoff contenders by 2015, even if we're stuck with a 100ish mill type payroll, in spite of Ricketts lack of help.