That's the only possible rationale. The TV market thing makes sense in theory, but in practice I'm skeptical. Not to mention that I think either school dilutes the league/brand (meaning, even if the TV market thing is true, I'm still not sure I'd want to add them). Penn State and Nebraska made sense on various levels; this leaves me feeling that the Big Ten is selling its soul. People are leaving the midwest -- it's a demographic shift as much as it is anything else. BTN needs eyeballs and SI's Pete Thamel has speculated that the conference could gain $100M additionally annually from a Rutgers/MD addition. Sure, great. I'm all for eyeballs. I'm just not sold this is anything more than hypothetical eyeballs. As this blog points out, http://thequad.blogs.nytimes.com/2011/09/19/the-geography-of-college-football-fans-and-realignment-chaos/ , Rutgers may be the most popular team in New York City, but with just 600,000 fans; a great comparison is that Nebraska is the most popular team in Omaha, Nebraska, with about 400,000 fans. Rutgers has more football fans than all of three Big Ten teams (Indiana, Purdue, Northwestern). Maryland has less fans than every single Big Ten team. I agree that Rutgers and Maryland are close to huge TV markets; but, at some point, doesn't actually being popular in those TV markets matter? Again, if this leads to $100 million more in revenue based on TV markets, that's great; I just do no understand why it would. Moreover, even if it does for the time being, surely someone eventually will realize that 600,000 fans aren't worth that much. And then the Big Ten will be left with Rugters -- a team that has gone to less bowl games than Indiana. Less than Indiana! I think you're underselling how big some of these markets are. Even leaving out NYC... you have the entire state of New Jersey to consider. Getting NJ and maybe NYC markets to have the BTN, along with the Baltimore/DC market is huge.