Why? Most people don't want to pay to watch crappy baseball. We HAVE been watching crappy baseball, and I for one had next to zero hope that things would get any better anytime soon. Maybe at best the Cubs might could win a Wildcard one year, get swept, then back to sucking for a few years. If attendance drops noticeably this year then yes, we stinks as a fanbase. We got the front office we almost universally were hoping to get, and he seems to have an actual plan on how to build a franchise. You might not agree with it, but he knows what he's doing. I for one will watch to see how this complete shift in philosophy plays out. If we don't tune in if the Cubs suck in YEAR FREAKING ONE, then I think that's terribly short sighted and BS. Why? The Cubs have the highest ticket prices in baseball. Why should anyone feel obligated to shell out for that if the product is garbage? Hey, great, they want to build for the future; I'll actually pay to watch them in the future as well, but not now if the team is bad. If someone wants to go, good for them, but you shouldn't begrudge people if they don't want to pay while the team sucks. I don't begrudge anyone, unless they start with the whole "we suck, more of the same old [expletive]" chorus. I live in LSU country, home of the worst fans in the sports. Sure things are great now, but as soon as things go south they bitch and moan and rip on the team at every chance. I realize it's easy for me to say since I live on the other end of the country from Wrigley and I only attend one series a season. Maybe I harped too much on the butts in the seats and not enough on the general negativity I'm sure will come with a bad season record-wise. There will be plenty of good reasons to watch next year. Maybe the Cubs will be taking one step back, only to take 2 steps forward the next season...I hope. I've advocated a total rebuild for a few years now, something that yes, a big market team can do. Build a good foundation, then spend on the big pieces to put you over the top and really contend.