Not really. The ownership group is purchasing the majority share in KTRS. They'll be able to control the content and subject matter. The affiliate network basically renders KMOX's higher signal argument moot. There are local affiliates to cover every area of Cardinals territory (Illinois, Iowa, Indiana, Kentucky, Tennessee, Mississippi, Arkansas, Kansas, Oklahoma, etc). These days not a lot of new fans come because of the radio station like in the past. Now it's all generational or ESPN exposure. Albert Pujols highlights are going to recruit more Cards fans than KMOX today. The station rights, new stadium, championship contending team, and maketable stars like Pujols make it an extremely profitable sale for the group that came on board with Ray Lankford as it's most recognizable player.