The impression I got from that bit was that he would only buy the Cubs from whoever bought the entire Tribune Co. Smart decision on his part to look into that option, since it seems the Tribune will be sold as one big chunk. So look for Cuban to attempt to buy the Cubs from whoever buys the whole Trib Co. The problem with that idea is that the Cubs are the only asset that generates significanlty more income than it costs to prodiuce the product. That's why the Tribune Company wants to sell the Cubs with the Trib. It's like making a team take a bad contract for getting a good player. The team will not sell the good player without the other team taking back the bad contract. I cannot see whomever buys the trib selling the Cubs. They are a cash cow. The rest is just a loss leader. It's Walmart 101. Ah, the power of ignorance. Repeat a lie long enough and it becomes truth. If you actually checked the balance sheet, you'd note that in 2005 Tribune Co. had $1.15 billion in profits, on $5.60 billion in revenues, for a 20.5% profit margin--no chump change, that. Of that profit, only $33.4 million -- roughly a third -- was from the radio/entertainment sector, which includes the Cubs. Revenue for that sector was $248 million, which gave the Trib a 13.4% profit margin. So, in reality, profit margins for TribCo's OTHER divisions are HIGHER that that of the Cubs. The reason why the Cubs are such a valuable part of TribCo have more to with the value of the asset when SOLD, and the prestige of owning a very rare commodity. If I may jump on my soapbox, the reason TribCo is perceived as being in trouble is because newspapers are seen as a dying breed, and the market insists on 20% profit margins for them nonetheless. The Trib is not percieved as being in trouble, it is in trouble. Trib 2 year graph http://uk.finance.yahoo.com/q/bc?s=TRB&t=2y&l=on&z=m&q=l&c= You probably don't own much stock in Gannett or other major newspaper companies Gannett 2 year graph http://uk.finance.yahoo.com/q/bc?s=GCI&t=2y&l=on&z=m&q=l&c= Article on Newspaper market in general http://www.buzzmachine.com/index.php/2006/03/14/newspaper-stock-and-the-paper-its-printed-on The only way for newspapers to make money is to focus on other media such as the internet or broadcasting to generate profits. I agree, the only reason why someone who bought the Trib lock-stock-and-barrel would sell the Cubs is the value of the sold asset. They'd make a killing. But they'd be left with the LA times, an asset that is hardly worth keeping as a stand alone.