CUBS UNVEIL 2008 PRINT ADVERTISING CAMPAIGN

[Chris]

Didn't see this anywhere and wanted to share. Just got this from the Cubs. I will try to get both images uploaded ASAP:

 

Chicago – The Chicago Cubs on Monday unveiled a new advertising campaign for 2008 highlighting the international breadth and depth of the Chicago Cubs. Advertising featuring new Cub Kosuke Fukudome leads off the campaign and will be followed by ads highlighting Aramis Ramirez, Alfonso Soriano and other Cubs who give the team its multi-cultural dimension.

 

The campaign was put together by Jones, a creative boutique based in the River North section of the city. Jones will assist the team in managing consumer and trade print as well as outdoor and promotion development for the campaign. FCB-DRAFT remains the team’s creative advertising agency for its radio campaign as it has for the past two years.

 

“We want to highlight the continued connection between the 2008 team and our fans,” said Matt Wszolek, Cubs’ director of sales and promotion. “This team is not only extremely talented, but has connections across the globe. We also look forward to continuing to welcome our tremendous fans to the Friendly Confines as we have for generations.”

 

“Most of the time, advertising has to work pretty hard to lift a brand up,” said Scott Maney, president and executive creative director of Jones. “But with the Cubs, the opposite is true. The brand is already so sacred, the advertising has to work extremely hard just to keep up. It has to earn the right to represent the Cubs.”

 

The consumer campaign focuses on individual players with a bold, graphic treatment using elements from each player’s unique background. Ads featuring Aramis Ramirez and Alfonso Soriano use a portion of the Dominican Republic flag as a background. A Kosuke Fukudome version has a rising sun image. “It’s a very international campaign. Yet the red, white and blue also makes it very Cub,” Maney said.

[Chris]

http://img.photobucket.com/albums/v472/DJAXXFAN/Ramirez.jpg

[CubinNY]

McDonough didn't leave anyone who knew anything about advertisement did he?

[Jon]

Has Ramirez ever been used in a Cubs ad campaign before?

[Omar]

In that pic, isn't Ramirez looking out towards RF? Sheffield?

[Garwilly]

In that pic, isn't Ramirez looking out towards RF? Sheffield?

 

 

Its windy, and he has a hook, give it a second.

[David]

Any of the rest of the pics?

[Chris]

Any of the rest of the pics?

 

I have the one of Fukudome. I'll try to upload it in a few.

[David]

Thanks. Would be cool to see that one if they have Fuku in uniform.

[Chris]

http://img.photobucket.com/albums/v472/DJAXXFAN/Fukudome.jpg

[Ding Dong Johnson]

I heart baseball

[Garwilly]

Interesting uniform choice for Fukudome.

[Brian]

they look and seem like White Sox adverts of recent years

[Jon]

they look and seem like White Sox adverts of recent years

Minus small ball/grit/grinder

[nilodnayr]

they look and seem like White Sox adverts of recent years

 

Grinder Rule #48. If you don't have to have one of your testicals surgically removed because you try so hard, you are playing like a Flub. Ohh and you're gay. And I want to knife you. And did I mention we won the World Series?

[Tyrant]

I like 'em.

[David]

Lame... They should've at least shopped Fuku to look like he was wearing a Cubs jersey.

[UMFan83]

At least we don't take unnecessary jabs at the White Sox in our marketing campaigns. Of course everyone remembers 1997's "Major League Baseball, 8.1 miles South" billboards that were displayed in Wrigleyville. Last year they posted a billboard on Sheridan and Irving Park that read "We haven't won since 2005: time to end the drought.".

[Burtonbell]

They look pretty cool to me. I think we need to highlight Piniella kicking dirt more.

 

"Your 2008 Cubs; kicking dirt on the past!"

[Jon]

From cubs.com:

Besides Fukudome, Ramirez, Soriano and Wood, there are plans to develop ads for Carlos Zambrano, Derrek Lee and Ryan Theriot. Last year, Soriano was featured in a "Play like there's no tomorrow" ad campaign.

Ryan Theriot from a marketing point of view: yes

Ryan Theriot from a baseball point of view: no

[BCVM22]

I want to see the Kerry Wood ad.

[Roast]

I want to see the Kerry Wood ad.

it's printed on a towel.

 

 

 

Yeah that was bad.

[TruffleShuffle]

how about "hopefully this year we won't completely forget how to play baseball when we reach the playoffs"

[Outshined_One]

A Ryan Theriot ad?

 

Sounds cringe-inducing.

[Andy]

I actually like this campaign.