There's always going to be a floor to how many tickets are sold. There are at least 20,000 season tickets with a waiting list of at least that many people. While those people may choose not to use the tickets or flood the secondary market with them, there's that many sold no matter what. If the team has a prolonged slump, that number may decrease, but it would take a prolonged slump of 3-5 years for that to happen. Someone who has had tickets for 15-20 years isn't going to give them up after 1-2 bad seasons, and someone who has waited 4-5 years on the waiting list isn't likely to pass up the opportunity to buy just because the previous season was a disappointment. If they do give up seats or pass up opportunities, that's probably more an economic decision than one based on the current climate of the team, unless the team takes a prolonged nosedive, which I doubt it does. All it takes is 1-2 years of semi-success, playoff appearances for those people to want tickets and be a part of the excitement again. The Cubs have always held back a certain number of seats to sell on an individual game basis. My guess is that they will try to contain some of the uncertainty by increasing the season ticket base even more this offseason. Instead of capping sales around 20K, they could go down the waiting list and try to increase season ticket base to 30k tickets which would create an even greater demand for the remaining 12k tickets when they go on sale in February. They could also try to get season ticket buyers for the premium dugout box, bullpen box, and bleacher box tickets that they have up to now only sold on a game to game basis. This could be bad for the average fan who wants tickets during the good seasons, but it would help the Cubs out during seasons like this one.