Season ticket holders like the 18-game schedule. As a Cowboys season ticket holder, I have to purchase tickets to 10 games. 8 regular season games and 2 pre-season games. My seats are $80 seats in the upper level of the stadium. If I do not want to go to a regular season game, I cna usually sell my seats for $150 a piece. In a down year like we had this year, I still was able to get face or close to it. On the other hand, there's been times I couldn't give my preseason tickets away. I really do not care to go to preseason games and pay for parking, etc. Last year, I sold two tickets to one game (160 face) for $50. Not fifty per ticket, fifty for the pair; the other game I gave the tickets away. Now, I usually just consider that the price I pay to have season tickets.... but if given the choice of trading a preseason game for a regular season one, most season ticket holders are for it enthusiastically. I either will have another game that I will want to attend because it matters, or a game that I will not have to take a loss on if I do not attend. In most surveys with season ticket holders, paying regular season prices for preseason games is a the largest complaint. Instead of reducing what we pay for those games (which would cost revenues), the NFL prefers this solution.