What is the point of cheering for sports, dealing with watching your team lose year after year, having rivalries with opposing fan bases, etc when you can't enjoy a championship to its fullest when your team wins? Yes there's more to enjoying a title than rubbing it into your friends, but that is certainly part of the fun. In fact, you don't even have to be obnoxious while doing it, although some certainly choose to be that way and remind everyone every chance they get. Probably 30% of the reason I want the Cubs to win the world series is so that I don't have to take (as much) crap from Cardinals/White Sox fans about our futility. Obviously I did jack [expletive] to help them win the (hypothetical) title, but I invested a crapload of my time, spent money, etc. to feel like I'm at least a distant part of the team, and so when they win the title, I don't feel bad celebrating like I myself hit the game winning HR.