Because what they're doing is working so well. My annual salary is in the low $40k range. I really wish I made six figures and could afford a nicer car, and maybe buy a house sometime soon. Clearly, what I am doing has not been working. So it's time to try something new. Something wacky. Today, in my afternoon meeting, I am going to punch my boss in the throat and take a dump on the overhead projector. I will then hurtle my body down a flight of stairs while singing the chorus to "Shiny, Happy People" by REM. Once I hit the bottom, I will spring up and shout "TA DA!" and spread my arms wide in triumph. Maybe then my fortunes will turn.