this. I missed this earlier. Believe me, I wish the name thing wasn't an issue. Bleacher Nation started just a few months after Bleacher Report - and long before anyone had ever heard of Bleacher Report, or before it had become the nightmarish pile of dreck that it has become. Had I ever known of "The Report" before I started my site, I would have chosen another name. As it was, it was a solid two years of "Bleacher Nation" before I even became aware of "The Report." By then, BN had become a thing, and I wasn't really interested in changing the thing because one of the words in the name was the same as one of the words in the name of another site. At that point, I put my faith in peoples' ability to read more than one word. 50% of the time a Bleacher Nation post is linked on a random message board, one of the first three responses is "never listen to anything you read on Bleacher Report," or some such thing. My faith in peoples' ability, it seems, is sometimes overstated. "Why should I change when he's the one who sucks?"