And what I'm saying is this is ridiculous. "True fans" is a stupid phrase. The theory that many fans find the team trendy because they lose is stupid. The theory that marketing would decline if they won is asinine. It's a stupid topic that should be deleted. Immediatly, it would skyrocked, however, in the long runs, people outside Chicago would not care as much, and wed become another hated big money team like the Yanks and Red Sox. Holy moley, the Yankees and Red Sox probably have the two largest fan bases in baseball. The Cubs, Dodgers, and Giants are probably in the second teir. I think you are not approaching this logically. When I was really young I liked the Minnesota Vikings of Fran Tarknington, Alan Page, Chuck Forman, Sammy White, George Marsahall etc.. I still like the Vikings today even know they suck and play in roller dome. Whatever fans the Cubs get by winning will be a plus. Of course teams in cities like New York, Chicago, Boston, and LA are going to have bigger fan bases in smaller market areas such as Cincinatti, Milwaukie, and Kansas City.