Even though this is not entirely comparable, I am going to assume it will similar to the situation from 1998 and 2003. In both cases it was relatively easy to get tickets early in the year, and it wasn't until the second half, when people really realized something good was happening, that you started to see 40,000 seats sold for games. And it was the following season that really saw the biggest demand for tickets in February. I am going to guess ratings will have a little boost early in the season, but unless things really click immediately, they will take a while to pick-up. And it may not be until 2016 when you see a real boost, assuming 2015 ends up being good.