He's maintained top 3-5 in jersey sales and as of 2014 had 30M+ in endorsements. It's either been forgotten, forgave, or willfully ignored. He also lost a lot of those endorsements before gaining them back. It's over a decade later. It is two entirely different subjects to talk about how will he be welcomed upon his return and how will the world view him in 12 years. Nobody forgot Kobe raped a woman, it's just some assholes celebrate that fact. The world is full of assholes and that is why things like MMA exist.