I don't know how easily they could have succeeded in making that money grab. In this economy, a price freeze is practically a must for discretionary spending. Every game has been 100% sold out this year. They have a STH waiting list. They definitely could have raised prices. If they raised ticket prices $5 each, it would net them, conservatively, $4.5M. And those tickets were sold long before the collapse of Fall 2008. When they try and sell them again this summer, the environment will be much, much different. Unemployment will be much higher, people's 401K's will be worth half what they were the previous summer, credit will be much harder to get. Not to mention, they still have to make some noice in the playoffs to keep the momentum. A first round knockout is going to hit the enthusiasm.