Nobody is saying a jumbotron will make the team better. The point is it will bring in additional revenue to allow the management to pay more to make the team better. The fact that there are other ways is pointless. You must look at all ways. And a jumbotron is one of the best ways. If a jumbotron will mean $15m a year in additional revenue and some rinky dink replacement concept would mean $3m, you don't go rinky dink. It wouldn't feel the same, but it would still be freaking awesome. There are three options: Tear down Wrigley, build a new better revenue generator. Keep Wrigley, but make necessary improvements for generate revenue. Keep Wrigley and don't add revenue generators. The first option is not all that nice, the last option is dumb, and the middle option is the only real one.