This much is very true. They'd stand to make quite a bit more money. Also, I can't find it, but I saw an article that showed the research agreement within B10 schools amounted to way more $ to each school than even OSU's athletic revenue stream. I want to say it was in the neighborhood of $300 mil... per school. Texas would stand to gain additional revenue from that stream also. I don't recall seeing that article, but I'd have to believe the administration at Texas would love to join the CIC (Big Ten plus University of Chicago). Notre Dame didn't want to join them, but I can't imagine the faculty at Texas would be anything other than giddy at the opportunity. This could be their best chance to improve their academic and research status for a long time.