It is a different time and place from when WGN helped them draw in a nationwide audience. Exposure in a starved market is how they capitalized on that issue. But that era is over. Keeping them on WGN isn't just a hit to the short-term bottom line, it's bad for long-term business. The nationwide presence is there. And it's not going anywhere, unless they just lose every season. Would anybody actually watch WGN if it weren't for the Cubs? Bulls. And for the godforsaken of the world, Blackhawks. Those aren't on the superstation though, right ? Just local WGN Channel 9? Some of the Bulls games are on WGN America, as they call it. None of the Hawks games are. About the only other time I turn on WGN is to catch some Cheers or Entourage (yeah, yeah, I know you think it sucks) re-runs.