That's fair. Tough to sell a sport, though, without a title of some sort. Even in the "poll" days, people were obsessed with crowning a mythical champion. The growth of revenue in college football can be almost directly correlated to 3 things: 1. Football's overall popularity 2. Growth in the % of people going to college 3. Rise of the Bowl Alliance/Bowl Coalition/BCS/Playoff (this is why it will eventually be 8 or 12 or 16 teams) I would like the whole thing to figure itself out by the lower conferences (MAC, Sun Belt, Mountain West, CUSA, AAC) to just form their own division, have the power 5 add a few teams that belong in those groups (ND, maybe BYU, Boise, a few others--UCONN maybe, ECU maybe), then have an 8 team playoff. I highly doubt that ever happens, though, because of all of the backroom dealing and general awfulness of college sports.