It's a dead horse, but as long as our team keeps playing at WRIGLEY Field, this type of complaining comes off a bit ridiculous. Pretty much since the beginning, baseball fields have been field with signs advertising commercial products. Baseball and advertising go waaaaaaaaaaaaaaaaaaaaaaaaay back. I actually think naming parts of the stadium or the innings, etc. is actually LESS intrusive than most of the advertising baseball has been a part of and invited in over the last 100+ years. Wrigley Field is named for the former owners of the franchise, not for the gum. It just happens that the former owners also owned the gum company. It's pretty hard to seperate Wrigley the man from Wrigley the gum/company, especially when the stadium was renamed. They can say all they want...old man Wrigley was no dummy. If he didn't know that name on the stadium wouldn't be a huge source of advertising, he wouldn't have been as rich as he was. Officially, it's named after the man. Unofficially, well, the guy also named his gum after himself, too. The Wrigley name was a huge product in and of itself back then. It's not like he was dead at that point and they were naming it in his honor. Hell, the place was known as "Cubs Park" before Wrigley slapped his brand on it...what was wrong with that? Or transferring over the old "West Side Park" name? It's a bit of a cheat to let companies that use a family name off the hook just because it is a family name. Besides, I'll still stick with the rest of my post, too. Baseball and advertising all over the fields and stadiums have gone together practically since when professional baseball was first started. I simply don't understand how sponsoring a section or inning or stadium is somehow more intrusive than the ads in the stadium and around the field, something that has been around almost from the beginning!