The problem is that the Ricketts family won't be paying it, all of us Cub fans will be paying it through $200 seats, $15 beers, $10 hot dogs, and an extra $30 a month to add their network to your cable package. Everybody knows that a billionaire didn't get rich by eating the cost of an expensive asset, they just pass it along to the consumers. You're right; it would be terrible if going to a Cubs game turns into a stupidly expensive thi-OH WAIT.