Yeah, I think the lack of household name big stars is really a major part of the problem. You don't have guys like Pujols and Jeter and ARod putting up huge seasons on good teams right now. The downturn in offense along with, as jersey said, the lack of big market teams having good seasons have to be playing a part as well. If guys like Davis and McCutcheon were playing in New York, Boston, Chicago, or LA, you might have a little more buzz.