This is really the only thing that annoys me about the Brewers' fan perception: Facts: 2007 MLB Payrolls Cubs 2007 payroll: $99,937,000 Cubs 2006 payroll: $94,841,167 Increase in payroll: About 5 million Brewers 2007 payroll: $71,986,500 Brewers 2006 payroll: $56,790,000 Increase in payroll: About 15 million The Cubs are not spending like the Yankees. They were actually in the bottom half of the league in payroll increase in the past year. They did not increase payroll by 300 million in the offseason. Yes, they will spend about 300 million over the next 7 years on the free agents they acquired. EDIT: It appears that at its core level, the problem the Brewer fans have with the Cubs is the same problem that the White Sox fans have with the Cubs. Having to compete with the Cubs for fanbase, and being heavily outnumbered, even at home games.